PLAYBACK

I have a new crush. PLAYBACK tees - 50% recycled cotton/ 50% recycled PET (polyethylene terephthalate...plastic bottles..)

Omygosh... go spend some time racking through their site - far more than just eco wear - a brand commited to finding rad solutions to waste and consumption. This stuff has integrity written all over it - to top it off you can check out the Life Cycle Analysis (LCA) study of environmental impact that was done on their product.

A cool quote I love from their FAQ section:

"Demand information. Literally. If a product claims to be eco-friendly, ask about their practices. Find out how and where their products are made. If they are truly interested in helping the environment, they will provide answers to your questions. The point is: You have a right to know what you are buying and what it does to the environment. Ask."

Annnnnd some interesting facts from the Life Cycle Analysis on Playback tees:

68% less global warming potential
33% less land used
49% less air polution produced
80% less waste produced
25% fewer carcinogens produced
79% less fosil fuels used

Its made me think though... is howevermuch percent LESS really what we have come to? ag.

Go spend some time gandering through their online store.

[more images after the jump]

Thanks Isaac for the link!