July 15, 2010

Dulux for the win?





I have just seen this add for the Dulux "Let's colour Project" on Andrew's FB... thoughts?

This description of this clip on youtube reads:
"This 2 minute global film was shot by multi-award winning director Adam Berg over four weeks in Brazil, France, London and India. Every location is real and they remain transformed by a palette consisting of 120 different colours. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour."
LOVE the idea -so rad to see abandoned/graffiti ravaged public spaces transformed and made new.. but I feel a little uncomfortable by the last scene that shows chemically created colours being plastered over ancient looking stone walls... West-stamps-East????

Uhgr. Anyone else feel the same? Disagree?