Last Tuesday was World Water Day and Levi's have got on board in challenging denim wearers around the world to evaluate the way they care for their garments and the amount of water used in our day to day lives. Did you know that 1 billion people around the world don't have access to clean drinking water? Levi's and Water.Org have partnered to find solutions.
I'm always a bit nervous when a cotton garment claims environmental kudos as farming of cotton has destroyed ecosystems and continues to be used in garments that experiences low life. I like that this Levis campaign doesn't claim to have all the answers but challenges consumers to think about the impact our actions have on the planet.
You can get involved in this campaign by signing up for one of the Go Waterby clicking here and join the conversation on Twitter here.
