I got to have a little chat to the guys from Huffer last week about the NZFW schedule and what we can expect to see from their AW '13 range.
You are using the NZFW platform to show an in season installation. What was the driving force behind choosing this over showing a Winter '13 range?
We are showing our in-season collection ‘El Summer’ this year as the timing of FW happens to coincide with the launch of both our new Takapuna store and a Summer creative campaign which we shot with the Cobra Snake, who is also going to be present / shooting at the installation. The stars lined up and we thought that it all just makes sense.
Summer to Huffer is ..........
Palm trees, polka dots, corn chips and sun.
What can we look forward to seeing in your Winter '13 collection? (I know, I'm greedy... I just want to know!)
Up Hill Battles, snowy peaks and thick socks.
Couple of teaser shots:
Top tip for throwing a wicked party?
Cactus Juice, Tequila and Mariachi. Ole.
That's the scoop!
Looking forward to checking out the new Huffer Takapuna store on Friday night and celebrating the end of a big week in fashion. I'm off to get bloggy from NZFW headquarters now so stay locked into my Twitter and Instagram feeds throughout the day/night *:-)