Murray acknowledges the important role of fostering good relationships in our industry, especially in such a small country.
I was encouraged by these words! But what about advice for young creatives?
"Karen and Mikhail had this idea that the bigger sunglasses you wear, the more power you have. They had looked at powerful dictators and looked at the size of their sunglasses and they were huge (insert Frank Bainimarama and his aviators and Kim Jong Il) They dreamed up this campaign called "Vote Karen Walker Eyewear". We had an event just after the launch party of Fashion Week where we set up two massive lecterns and dummy microphones and you could take a pair of Karen Walker Eyewear and get your photo taken by Derek Henderson. Insert gestures of peace symbols and raising speeches. The photos got transferred to an on-site HP printer so you could get your photo in a little card to take away. So awesome! The funny thing was though that on the night there was about 15 pairs of sunglasses that got stolen.
Celebrating 10 years in business this year I ask Murray would he do it all again? He warmly responds "I think I would!"
I'm looking forward to finding out what that is too! Thanks Murray!
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